Top 7 Reasons for Listing Businesses in Online Business Directories

business directories

Why is listing your business in Online Business Directories so important?

When it comes to marketing your business online, your overall goal is great exposure and to heighten your business visibility and listing your business in online business directories is one of them.

In a fast paced world with more and more businesses wanting to be found online, almost every business aims to capture potential leads in their target audience quicker than their competitors.

Listing your business in as many business directories as possible is a great way to get your business on the map, gain great exposure and is an efficient and affordable way to advertise your business in addition to your paid advertising and online campaigns.

Many of your potential customers will search on Google or other search engines for information relating to your industry but many find their way to an online business directory.

Do you have what it takes to get your own website ranked?

Many  business owners struggle to maintain their own website, especially small business owners who have less staff to help them OR don’t understand or have the knowledge on how to get their website found in the search engines.

Getting your own website ranked in the top 10 Google listings can be very competitive especially if your business is trading in an extremely popular industry.

Business owners have their work cut out for them in terms of creating new fresh content on their website every week, promoting their new content on social media, gaining backlinks to their website and SEO.

Gaining traffic to your website ‘organically’ can be very hard plus can take a very long time. Patience is definitely required or a healthy budget to invest into paid advertising.

business directories

Listing in business directories is a great idea because many of these directories have the marketing budgets to drive traffic and also do well in organic search rankings for certain keywords.

For example, if you are trying to rank on your own website for a specific keyword or search term but you are struggling, chances are the directories are already ranking for that term. Perhaps even more important is that links to your site and mentions of your business can help your site rank well in both the local and national organic search as well as in the ‘Google Places’ results.

Perhaps even more important is that links to your site and mentions of your business can help your site rank well in both the local and national organic search as well as in the ‘Google Places’ results.

Listing your business in online business directories can give you the option to hold a free listing, paid listing or a package listing which can list your business on multiple networks.

Different packages can range from free (usually just listing your basic business information) or by moving over to a paid listing which is better in the way that you will receive more for your money. You will usually have the option to list more extensive information about your business, more contact information, opening hours, images and best of all a LINK to your website.

You will usually have the option to list more extensive information about your business, more contact information, opening hours, images and best of all a LINK to your website.

This link will not only make it easier for visitors to click to your website but also gain you a backlink to your own website which is valuable if the directory is a high authority ranking site. Backlinks are all part of the puzzle to you helping your own website gain a higher rank in the search engines.

Backlinks are all part of the puzzle to you helping your own website gain a higher rank in the search engines.

business directories

Top 7 Reasons for Listing in Online Business Directories

 

number 1Higher Visibility for your Business

 

Literally millions of people are scouring the internet on search engines and directory sites every single day. These people are your potential customers or clients. If your target audience is looking for you, then this is considered warm traffic and far easier to convert to a sale. Marketing your business online is all about getting in front of your prospective customer.

If your target audience is looking for you, then this is considered warm traffic and far easier to convert to a sale. Marketing your business online is all about getting in front of your prospective customer.

Listing in online business directories will not only give you higher visibility on the internet but also increase your visibility to different audiences. People search the internet in all different kinds of ways, even using different keyword terms. Some people also prefer searching keywords using different search engines and their favourite directory sites. Just because you might use Google or Yahoo, don’t presume others do.

Some people also prefer searching keywords using different search engines and their favourite directory sites. Just because you might use Google or Yahoo, don’t presume others do.

number 2 Become more Accessible to your Audience

 

Your target market will never get to know you exist without exposure. Become more accessible to your prospective customers by listing your business in online business directories.  A business directory serves as the perfect medium to showcase your products and services anytime and anywhere.

Existing or potential customers will be able to find out more about your business. If you invest in a higher package listing your can expose your audience to comprehensive information about your business, opening hours, contact links, social pages, website links, and images. Business is all about creating relationships so the more your potential customers have the opportunity to learn about you and your business, the more likely they are to buy from you.

Business is all about creating relationships so the more your potential customers have the opportunity to learn about you and your business, the more likely they are to buy from you.

number 3 Create Brand Awareness

 

Branding applies to every business. Whether you are branding your company, product or service or even yourself your goal is to stand out from the crowd. With so much competition in the online arena you really need to have a point of difference and be unique.

Listing your business in online business directories will ensure your credibility, create brand awareness (especially if you pay for a listing and add some stunning business images and logos) and also give you more authority in your niche or industry.

number 4Correct any Incorrect Business Information

 

Many online business directories can actually list your business without your knowledge. Although this really helps your business and the listings are free, at times the information could be recorded wrong. Maybe they retrieved your information from another directory and your details have now changed.

The best thing to do is regularly search online for any directories that have listed your business and take this opportunity to claim your listing and rectify any misconstrued information.

This is actually very important because if the information is recorded differently across many directories it can effect what the large search engines like Google have recorded and could even harm your own website rankings in the search engines.

This is actually very important because if the information is recorded differently across many business directories it can effect what the large search engines like Google have recorded and could even harm your own website rankings in the search engines.

number 5Get your business found quickly

 

Online business directories allow your target audience to find your business in a matter of minutes without searching through pages and pages of search results. Did you know that many people never click past the first page of search results on Google? This is true and the majority of the time they only look at the first 10 listings.

On top of this the first top 3 listings are usually paid listings then you move down to the organic results. A huge percentage of internet users are actually searching for listings on their mobile devices making the top search results to be less on the viewable area on their phone or tablets.

If the online directories you are listing in return in the top 10 search results on Google or Yahoo then you are in with a shot to have your business found quickly via a directory site.

Most directory sites have a very user-friendly search system that finds what you are looking for within seconds.

number 6Business Directories are a solid investment

 

Many business owners get so busy tending to their businesses that they always have the time to learn what it takes to build your business presence online. They put off paid advertising on Google Adwords or Facebook PPC because they don’t really have the skills to know how to target the right audience.

Some business owners can even spend or waste thousands of dollars advertising the wrong way and not even generate many leads, customers and sales for their business with their Ad spend. This can be very frustrating for business owners.

There lies no doubt about the immense benefit that businesses receive after registering to an online business directory. Whether it’s a new start-up or a business that has been established for years, every entrepreneur seeks to gain the maximum possible attention from the target audience and increase their business revenue. So go ahead and get noticed by listing your business in online business directories.

Therefore a great sound investment is to invest in business directories where your target audience hangs out. Most business directories are very affordable to list in and really increase your online presence. There are so many benefits your business will start to receive once you have registered on an online business directory.

Let’s face it, every business seeks to gain the maximum possible attention from their target audience to increase their business revenue.

Do business the smart way and invest in some business directories today!

number 7An opportunity to interact with your Target Market and reply to Reviews

 

This is actually a huge reason that many people fail to think about. Many directory sites have forums or even facebook groups where they grow communities.

All packages vary and while forums are more than likely free, some directories could have an option as a paid member where you could have access to an exclusive group.

Having the opportunity to interact with people that view the directory as a ‘go to’ place within that niche or industry is a great place to find potential customers.

Even going through the forum and seeing what your customers are talking about, can give you a great insight into what your customers actually want.

Every business has a goal to solve a problem for their potential customer and what a better place to learn the problems of your audience but in a forum or exclusive group.

Online business directories are a great place where your customers can leave feedback and reviews about your business or service. Now at times you may get a negative review. If you haven’t claimed your listing or don’t even realise it exists you will not know about the negative review you have out there.

By upgrading to a paid listing you will have the advantage to reply back to your review and make things right with that unhappy customer.

Listing your Business in Online Business Directories for Better Results

business directoriesKeep this in mind when listing your business in online business directories.  Sparse listings can yield sparse results so whenever you are creating your business listings, it’s critical to offer more than just your website address and telephone number.

Listing your business in online business directories gives you the perfect opportunity to give your potential customers a detailed picture of your business, product or service.

By creating an awesome business page on the business online directories, you will give people an exciting preview of your business and the type of service they can expect from you. Attention to detail and first impressions are everything.

A strong listing can make the difference between visitors clicking on the link to your website or moving onto one of your competitor listings, especially if in a local directory.

The more impressive the listing, the faster your listing will rise to the top and generate more business leads. If you take out a paid package, make sure you take advantage of every possibility allowed on your page and make the most of that space.

I think by now you can understand why listing your business in online business directories is such a valuable asset to your business.

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About Francesco

Francesco was born and raised in Italy where he studied Law at the prestigious University of Naples. As a thinker, he enjoys problem-solving, being creative, and experimenting with new ideas. For ten years he travelled the world seeking knowledge and life experiences. He has lived in the UK and in South-East Asia and finally settled in Melbourne, Australia. Francesco completed his degree in Psychology and his Master's degree in Applied Positive Psychology (MAPP). Francesco is happiest when helping peple achieve a better life.

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